Tag Archives: best practices

Integrity of Donor Correspondence is Essential

Why is donor correspondence so important? As fundraisers, we send out hundreds – maybe even thousands – of mail to our donors and constituents every year. Direct mail is an essential tool in acquiring funds. Whether you are sending mail pieces to longtime donors, soliciting new donors whom you acquired by trading lists, or are read more »

Should the Donor Bill of Rights be updated?

A few weeks ago, our department moved to the 2nd floor. My new office is actually the Executive Director’s former office! When cleaning out/unpacking after The Move, I came across the Donor Bill of Rights from AFP. In a nutshell, here is what it says: Donors have the right to: 1. be informed of the read more »